HBO Max is joining the price inflation wave sweeping through the streaming business, hiking the cost of its ad-supported and ad-free plans.
Basic with Ads is going up $1 a month to $10.99. The Standard plan is rising $1.50 to $18.49, and Premium is going up $2 to $22.99.
The new prices are effective immediately for new subscriptions. Existing monthly subscribers will be notified 30 days in advance of their plan renewing, with the higher prices starting from their next billing date on or after November 20.
MORE to come …